By applying the principles of the Circular Economy, businesses can thrive and still operate within the limited resources of our planet. A closed loop, where today’s products are tomorrow’s raw materials, is no longer a dream. Very often the technology is available. What is needed is new thinking and action, bringing the Circular Economy to life. We need to demonstrate success cases and models showing that it is possible. 

Mastering circular initiatives is about bringing the Circular Economy to life in an organisation. It is about finding the right entry point, building the momentum and finding the community to collaborate on the challenges that we are facing.     

What is key when starting and leading a circular initiative?

How to do it? What is essential when starting and leading a Circular Economy initiative? How to identify and present the most impactful circular action that inspires? How to engage management and employees from the start up to the successful completion?

These are some of the questions that people ask when they are getting in charge of an initiative that aims for the introduction or acceleration of a circular way of working in an organisation.

Inspiration from a pioneering leader

We can find inspiration in the words of a pioneer. We can hear from someone who is a global leader in the circular economy and whose company has made an inspiring circular business model a reality: Renting out light as a service.

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Frans van Houten, CEO of Philips: “(…) start with a clear vision, offer leadership, and foster the right culture and skills to unite all stakeholders in a common goal. You not only need to act, you also need to measure, (…).” 

This quote almost reads like a blueprint. However, it is easier said than done. And acting accordinlgy is probably easier to do when one is at the top of a major corporate. 

Sharing what works in a new articles series

In this new article series we want to share what these words mean in practice, what works and what are the concrete steps that one can take when leading a circular initiative. 

We want to explore the following questions and share practical cases: 

  • What is essential in my role when starting and leading a Circular Economy initiative?
  • How do I identify and present the most impactful circular action that inspires?
  • How to engage management and employees from the start up to the successful completion?

Among the topics you will find: Presenting the “right” circular case, developing a product as a service, building on the intrinsic motivation of colleagues, enabling cross-functional collaboration, circular quick-wins and keeping the momentum going. 

Hi Circular!

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